![]() ![]() 50% of shoppers buy HFSS products regularly.Over a quarter of businesses in the food and drink industry say that they will be negatively impacted.33% of businesses have assessed their products to see how they are affected.43% of businesses feel unprepared for the new legislation.IRI analysis suggests that the new rules will have a £1.7bn impact across grocery and convenience channels (see here).Maintain an ongoing dialogue with customers - how do they view the changes, are there any areas for improvement and what have been the main adjustments in their view?.This kind of analysis will be key to ensuring that the restrictions don't impinge on the bottom line going forwards. frequency, basket size, switching brands. Monitor the effects of the restrictions: how is the newly available promotional space being used how do brands perform in aisle or on the back wall how have buying habits changed in relation to HFSS products e.g.Education is key - ensure employees are up to speed with changes to product placement and why such changes have been made so they can educate customers on the rationale behind the changes and, where necessary, guide shoppers to the new location of HFSS products.HFSS products could be placed in the middle of aisles, or single items could be moved to food-to-go areas and these new locations can be signposted to guide customers.Īctions to take when the new rules are in force: This isn't the end for HFSS products - the strategy for the category just needs some re-examination.Try implementing changes incrementally to prevent customer confusion.Consider which brands might benefit from the newly available promotion space, for example non-HFSS products in the alcohol (particularly the lo / no category) and health and beauty space. Embrace the changes in order to promote and help customers make healthier lifestyle choices by emphasising non-HFSS products.Consult with key brands and suppliers on, (i) the re-formulation of recipes to prevent certain products from being captured by the restrictions, and (ii) on opportunities for new, healthier products. ![]() An assessment of the impact on seasonal sales should also feed into this analysis where possible. One way of assessing sales impact might be to run HFSS product placement trials in certain stores. ![]()
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